Supporting care jobs and home care across Ireland
At Bluebird Care Ireland, we believe great care starts with great people.
That’s why we’ve launched “Where You Belong”, a nationwide campaign designed to highlight the importance of care, support those considering a career in care, and ultimately strengthen the quality of home care services for families across Ireland.
A nationwide campaign supporting care
Our Out of Home (OOH) campaign is now live across Ireland, marking a major step forward in raising awareness of care as a meaningful and rewarding career.
Running from April to June, the campaign spans over 120 locations nationwide, including:
- Roadside billboards
- Shopping centre advertisement
- Bus shelter posters
- Public transport adverts
You may already have seen our campaign in your local area – designed to reach communities across both cities and regional locations in Ireland.
Why “Where You Belong” matters
Care is more than just a job – it’s a vocation.
Through this campaign, we want to show that working in care is:
- Meaningful and impactful
- Professionally rewarding
- A long-term career with real purpose
But this campaign isn’t just about recruitment.
It’s about ensuring that families across Ireland continue to receive high-quality, reliable home care, delivered by skilled and compassionate professionals.
Irish radio broadcaster Colm Hayes on the importance of home care for families
Strengthening home care for families
Behind every great care professional is a family relying on their support. By investing in recruitment and awareness, we are helping to:
- Increase the availability of home care services across Ireland
- Ensure families can access care when they need it
- Support continuity and consistency of care
- Improve outcomes for people receiving care at home
This directly supports families who depend on services such as:
Creating 1,500 care jobs in Ireland
As part of the “Where You Belong” campaign, Bluebird Care Ireland is supporting the creation of 1,500 new care roles nationwide.
These opportunities include:
By growing our teams across Ireland, we are ensuring that more people can access the care they need, in the place they feel most comfortable – their own home.
Care that starts in the community
One of the most important aspects of this campaign is its local focus.
By combining national visibility with regional reach, we are:
- Supporting local communities
- Encouraging people to work in care close to home
- Strengthening local care teams
- Delivering more personalised, community-based care
Because the best care happens when it’s delivered by people who understand the communities they serve.
Building the future of care in Ireland
At Bluebird Care Ireland, our mission is simple – to provide high-quality, compassionate care that allows people to live safely and independently at home.
Campaigns like “Where You Belong” help us:
- Attract the right people into care
- Strengthen our services nationwide
- Support families with consistent, high-quality home care
- Build a strong future for care in Ireland
Because when care professionals feel they belong, the people they support feel it too.
If you’re looking to start or grow your career in care, there has never been a better time to join Bluebird Care. Explore our current care vacancies and discover where you belong – making a real difference to people’s lives every day.
